The Cambridge 751BD has won a prestigious EISA award for Universal player of the year 2011.

For those of you not familiar with EISA, it is an association of 50 technology magazines from 19 European countries, which gathers once a year to choose the best products in selected Consumer Electronics categories.

Whilst one review is simply the opinion of one magazine or publication, an EISA award is the combined opinion of 50 publications, which really does make this award something that you can trust and stand behind.
If you want to know more, visit their site, here: http://www.eisa.eu/about.html)

So in effect what this means is that 50 Euro mags think this is the best bluray player, so lets make the most of this when talking to customers so they are aware of exactly how well this player stacks up against everything else across the board, and is agreed upon by a very large pool of reviewers.