NAD

Innovative, High Quality, mid range audio based in Canada
The goal of NAD was to prove that excellent sound quality and excellent value could exist together.
MASTER SERIES
Many of NAD’s new technology innovations are first introduced in this flagship series. World-class fit and finish reflect the advanced design and features enclosed within. Often sounding better than the boutique brands that can cost much more than NAD, our advanced technology is often emulated by these same brands just a few years later. NAD’s Masters Series was created to prove that high fidelity audio, high technology, and high design shouldn’t cost a fortune.

MASTER Technology
Two new and advanced amplifier technologies have been featured in the Masters Series. One, DirectDigital™ is the world’s first closed loop digital amplification – essentially a computer controlled DAC that amplifies – that can compare its output to the input and make corrections every 10 nanoseconds. This not only reduces domain conversions in the signal path, it results in an incredibly pure and vivid sound quality. The other technology, HybridDigital™, masterfully blends the best of both analogue and digital technology to create a platform that outperforms traditional analogue components – even when the source is analogue.

MASTER Design
Designed in collaboration with the award-winning industrial designer, David Farrage of DF-ID in New York, the Masters Series is the first high-fidelity product to feature a fully programmable front panel. All functional switches and readouts are software defined and can be updated and revised when new features and technology are added. These additions can be made in software and in hardware with NAD’s exclusive ‘future-proof’ Modular Design Construction chassis that allows for easy and affordable upgrades.

CLASSIC SERIES -
Comprised of some of our most celebrated models, our Classic Series products’ minimalist design makes them prone to being overlooked by some. But even seasoned audiophiles are often astonished by how good they sound – regardless of price. Evolved from the technologies that Edvardsen pioneered, today’s Classic Series products are an embodiment of the philosophy of accessible hi-fi that NAD became famous for. Everything required for great sound is included, but we leave off the superfluous features that add unnecessary cost and complexity—leaving only what matters most, the music.

CLASSIC Technology
Because we are aiming for a more affordable product category with our Classic Series, you might think we’d be tempted to revert to less advanced technology as most of our competitors do. Nothing could be further from the truth. In fact, Edvardsen would convincingly argue that it is far more of an achievement to create great performance when the bill of materials is limited. NAD engineers are able to benefit from the advanced technology developed for Masters Series and find ways to use it more efficiently, or to simplify it without losing the advantage.

CLASSIC Design
NAD’s early designs were inspired by the purely functional aspects of mil-spec electronic test gear but in a form factor built for the home. This simple ergonomic ethos has continued through the years with incremental refinement evident in every succeeding generation. NAD has always aspired to provide an upgrade path for its customers, first with the Building Block approach started in the 1970s and more recently with Modular Design Construction (MDC). We know that once you hear real high fidelity you will want to share our passion for perfection in sound.

NAD HISTORY
When NAD’s gregarious Managing Director, Marty Borish, hired the company’s quiet genius of an audio engineer, Bjorn Erik Edvardsen, the NAD magic began to percolate. Soon this creative team saw a space in the market for a new category of affordable, high-quality electronics. Sure, there were high performing amplifiers, but they often came with a lot of extraneous features that bloated their cost. Edvardsen believed he could make an affordable amplifier that utilized state-of-the-art engineering by focusing solely on the essentials for good sound. Young people wanted in on this hi-fi experience too and affordability was an issue! This revolutionary concept became the ethos that would drive NAD to produce some of the most storied products of a generation.

Edvardsen began testing new ways to combine and configure transistors, wiring, and the like, to create the pair’s first amplifiers – prototypes that had yet to be identified as NAD products. These first units were a bit crude in their design and manufacture, but they sounded better than comparable amplifiers in their price range. Almost right away, these early prototypes captured the attention of audio enthusiasts, distributors, and critically, some investors, and paved the way for NAD.

Initially headquartered in London, UK, NAD’s growing team of engineers, led by Edvardsen, obsessively experimented and refined the electronic designs, seeking that eureka moment when they knew they had a winning design. This culminated in the ultimate reward for the engineers and the brand – the distinction of creating the best-selling hi-fi amplifier in history, the NAD 3020. This was a turning point for NAD; a point when both Edvardsen and the NAD brand developed a cult-like following that has remained loyal to NAD products and solutions ever since.

The success of the 3020 was followed by other successes and industry firsts. The 6100 cassette deck was the world’s first Dolby C player, which continued the brand’s performance and value mantra. The NAD 5200 became one of the world’s first early premium CD players. The M2 redefined the digital amplification category, smashing the preconceptions of many audiophiles that digital amplification couldn’t deliver high performance sound. These products were all underpinned by remarkable technologies developed by NAD’s labs, sometimes in collaboration with outside technology partners. Modular Design Construction, HybridDigital, DirectDigital, Enhanced Ambience Recover System (EARS), SoftClipping, among numerous other technologies, that through five decades, represented NAD’s research and development prowess.

Today, our development team is Canadian based. The team is led by one of Edvardsen’s closest associates and protégés carrying forward the legacy that Borish and Edvardsen began. Remarkably, Edvardsen still contributes strongly to NAD’s engineering and his passion for good sound burns as bright as ever. And Borish remains a bright eyed and wise advisor to the team! A conversation with any one of our dedicated team members will tell you that like Borish and Edvardsen, we are driven by nothing more than a belief – a passionate belief that true-to-source sound should be accessible to everyone. The meticulous and persistent approach with which we pursue our goal means that NAD owners can take comfort in the knowledge that every product we build sounds significantly better than any before it. In fact, we won’t release a product that achieves anything less.